Three Keys to Agility

3 strategies to help hotels become more agile in their recovery

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This webinar took place on Wednesday, Sept. 2, 2020 

Fill in the form below to watch the recording. You will receive an email with a link to the video. For further questions, please contact marketing@pegs.com.

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About the Webinar

The unpredictability of the COVID-19 pandemic has made it difficult to forecast a recovery trajectory for the travel industry. For hotels, this means it will be more important than ever to become more agile as an organization and as a team. Hotels that can adapt quickly to changing circumstances will prove to be more resilient and have the best chance of a successful recovery. 

In this webinar, experts from Cornell University, TrustYou, Pegasus, and Inntegrated Consulting will discuss three important strategies that hotels can adopt to become more agile in their recovery planning: 

  • Evaluating and prioritizing recovery initiatives, using Cornell’s Disaster Recovery Ranking Tool

  • Using guest reviews and feedback data as real-time, on-the-ground info to help you adjust your marketing strategies accordingly

  • Adapting with a leaner staff and working effectively with consultants and third-party vendors as an extension of your hotel team

THURSDAY, SEPT 10 @ 11:00 ET


Cathy A. Enz, Ph.D.
Enz & Associates

Professor Emeritus of Strategy & Business Economics,
Cornell University School of Hotel Administration
SC Johnson College of Business

Dr. Enz leads a hospitality focused consulting practice dedicated to helping industry leaders develop effective strategies for change and leadership development. Dr. Enz has taught strategy, change management and leadership at Cornell University for the last 30 years, and has published over 115 journal articles, book chapters, and five books in the areas of competitive pricing and strategic management. Dr. Enz is the faculty director of the General Managers Executive Education Program at the Hotel School where she held several leadership positions including Associate Dean for Academic Affairs, and Executive Director of the Center for Hospitality Research. 

Valerie Castillo
VP of Marketing


Valerie has over 10 years experience in marketing for hospitality software solutions. Currently at TrustYou, she leads the global marketing operations, overseeing the go-to-market strategies for the world’s largest guest feedback platform. Valerie helps hoteliers get the most out of their guest feedback and guest experience strategies in order to increase positive feedback and win more bookings. Previously, she worked in product marketing at Cvent, an industry leading event solutions provider for event planners and hoteliers.

Nate Lane
VP E-Commerce


Since 2016, Nate has built and continues to lead a multi-million dollar e-commerce product and services group within the hotel vertical. He knows websites, digital marketing and revenue management extensively. Having diverse, multi-vertical exposure to e-commerce, product development, sales, and service operations coupled with a "DIY" work ethic formed by his early days in the hardcore music scene, Nate is a lead-by-example, strategic-minded growth machine. His purpose is to deliver value and insight while guiding others to think differently not just about the problems they face, but the solutions that lie ahead. He holds an MBA and BS in Internet Marketing. As a Massachusetts native, he has taught college and professional education courses for Boston University and Worcester State University.

Elsie Florio

Inntegrated Consulting

Elsie is a marketing strategist and hospitality professional with more than 10 years of experience producing advertisements for brands and helping hotels implement world class direct revenue strategies. As a hotelier first, her passion is to help independent hotels grow their market share, average daily rate and occupancy with less reliance on online travel agencies and other high commissionable marketing tactics. Elsie is an independent business woman with a solid reputation as a project manager and creative tactician in direct sales, direct marketing, eCommerce, brand management, social media, communications and email marketing. She holds a Bachelors in International Development Studies from UCLA and a Masters in Management of Hospitality from Cornell University.

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