Mastering Metasearch: Strategies for Success

The webinar ran on February 12.

To watch a recording of the webinar, please enter your information below.

About the webinar

Some digital marketing agencies will tell you that "metasearch is dead." But at Pegasus, we've helped hotels generate up to 38x their investment in this channel. 

When managed correctly, having metasearch in the digital marketing mix can bring a lot of uplift in direct booking and overall ROI. However, it is a complex channel to navigate and manage, especially for hotels with limited marketing resources in house. 

In this webinar, our digital marketing experts will share their insights on managing meta channels effectively and discuss metasearch's role within a wide digital marketing strategy. Learn more about:

  • The history and evolution of metasearch channels
  • Bidding and targeting strategies for the major channels
  • How to efficiently set up the account and optimize your campaigns
  • How to budget for metasearch within your total marketing spend 

We will also share case studies and discuss Pegasus' new Metasearch Direct connection with Google Hotel Ads, a new offering that allows hotels to save costs and maximize their return on the world's largest metasearch channel. Visit our Digital Marketing page to learn more.  

How to make your metasearch channel more profitable with more direct bookings and lower costs

TUESDAY, FEB. 12 

Panelists

Tris Heawood 
Director of Digital Marketing at Pegasus

Tris is the Director of Digital Marketing at Pegasus with an extensive history in digital marketing and expertise in e-commerce, booking revenue maximization, and search network advertising and retargeting.  

Kerst Lehmann
Digital Marketing Strategist at Pegasus

Kerst is a Digital Marketing Strategist at Pegasus and oversees the digital marketing strategy for a multitude of domestic and international hotels and resorts, specializing in PPC and metasearch management. Located in sunny Boca Raton, Florida, he enjoys sunny days, good friends and spending time with his wife and two rescue cats. 

Sign up to learn about:

  • The history and evolution of metasearch channels
  • Bidding and targeting strategies for the major channels
  • How to efficiently set up account and optimize your campaigns 
  • How to budget for metasearch within your total marketing spend