About the webinar

It’s that time of the year again -- welcome to the budget season. Where will your 2020 investment go? 

It's easy to continue with the existing plan or make quick decisions based on gut feelings. But savvy hoteliers know that it's time to take a step back and dig into data to craft the best strategy for the upcoming year. 

Armed with data-driven insights, they can optimize their hotels' distribution channels and digital marketing efforts to drive more revenue and profit.  

In this webinar, experts from Pegasus will share the key steps to creating a cross-channel, data-driven strategy for 2020, including: 

• How to measure your channel mix to optimize revenue and profitability  
• Identify areas for improvement and create the right benchmarks to evaluate potential partners/vendors  
• Understand the data you have to find the performance gaps as well as key areas for quick wins  

 Interested in learning more?  Contact our team for detailed information. 

3 Steps to Creating a 

Data-Driven Strategy 

for 2020

Panelists and Moderator

Elizabeth James
Solutions Consultant

Beth has over 10 years of experience in the hospitality industry specifically within the Hospitality distribution space. Beth is currently a Solutions Consultant with Pegasus, working to find the best distribution solutions for hotels of all sizes. Her focus is to educate hotel professionals on the right products to increase their profitability. 

Sign up to learn about:

• How to measure your channel mix to optimize revenue and profitability  
• Identify areas for improvement and create the right benchmarks to evaluate potential partners/vendors  
• Understand the data you have to find the performance gaps as well as key areas for quick wins  

Rachel Hong
Marketing Manager 

Rachel is the Marketing Manager at Pegasus with extensive knowledge of content marketing, demand generation and digital analytics across B2B technology, digital publishing, and agencies. She helps to shape Pegasus's digital brand identity and its communication to the world in collaboration with senior leaders, colleagues, and partners across the globe.  

About Pegasus 

The new Pegasus is a game-changer for hotels, combining innovative technology with five-star support to give hoteliers more control over their revenue and distribution strategy than ever before. Following a recent merger with Travel Tripper, Pegasus now enables hoteliers to better connect with their guests through an innovative and flexible platform of Reservations, E-commerce, Global Sales, and Business Intelligence solutions that help hotels drive demand and increase revenue and profitability. With more than 30 years of experience in global distribution, Pegasus serves hotels across 120 countries from eight offices worldwide in New York, Scottsdale, Las Vegas, London, Paris, Frankfurt, Tokyo, and Hyderabad. For more information, visit pegs.com or follow us on LinkedIn, Facebook and Twitter. 

Trusted Globally By Industry Leading Hotels

Gina Ciarrocchi Zech, CHDM
Senior Digital Marketer 

Baptized into her professional career through agency-side account management and PPC posts, Gina’s approach to digital marketing is founded on conducting in-depth data analysis, regular reporting, and creating data-informed strategies.  Read: Quantification and efficiency are two of her favorite words, next to wine and pizza. Currently as a Senior Digital Marketer with Pegasus, Gina oversees and manages paid media efforts for independent hotels primarily in New York City.