WEBINAR
Is your hotel ready to capture demand from the upcoming travel surge?
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WATCH THE WEBINAR
Fill in the form below to watch the webinar recording. You will receive an email with a link to the video. For further questions, please contact marketing@pegs.com.
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About the Webinar
The economy is heating up again with the summer weather, and the CDC keeps giving Americans more and more optimistic guidance about relaxing Covid-19 restrictions and regulations. Travel momentum is growing again, with paid search, website traffic, and bookings climbing month over month. Hoteliers are eager to get back to business, but it’s not business-as-usual when it comes to digital marketing. The landscape has been driven entirely by market demand, and with guests having learned to interact with hotels through different channels, it’s hard to know where to begin.
In this webinar we will cover what you need to know about post-pandemic paid media to ensure success as you plan for the summer and beyond.
You will walk away with an understanding of:
- Top trends that have changed the way hoteliers need to think about digital marketing
- How to partner with your agency to structure goals in this new landscape
- What tactics to consider as hotels restart advertising and how to strategize around them
There will be time for Q&A so be sure to join live to get your questions answered!
THURSDAY, JUNE 17 @ 12:00PM ET
Panelists
Gina Ciarrocchi Zech
Director, Digital Marketing
Pegasus
Gina's digital marketing approach is founded on the in-depth data-mining capabilities required of an agency-bred paid search marketer. Read: Quantification and efficiency are two of her favorite words, next to wine and pizza. As a Director of Digital Marketing at Pegasus, you're most likely to find her knee-deep in spreadsheets looking for nuggets of wisdom that move the needle for clients and building SOPs that contribute to the Pegasus digital marketing team providing killer results. Contact her at gina.ciarrocchizech@pegs.com
Maleah Hanken
Senior Digital Marketing Manager
Pegasus
As a Sr. Digital Marketing Manager at Pegasus, Maleah develops & manages digital marketing strategies with a visionary perspective, while measuring KPIs that lead to key insights along the consumer journey. She is keen on connecting data to the story that it tells to better define and measure success, as well as find opportunities for growth for her clients. When she’s not digging into data & optimizing campaigns, you can find her planning her next travel adventure. Contact her at maleah.hanken@pegs.com
